Over the last year, the phrase "metaverse" has grown more prevalent, with major technological corporations investing millions of dollars in the creation and development of this new technology.
And what does it portend for marketing in the future?
Hyundai has taken use of this functionality by developing a virtual Motor studio on the site, where customers can test drive various vehicle models, view instructive movies, and buy items.
This applies to apparel companies as well, as shoppers may utilize AR to virtually try on garments before making a purchase.
Although sentiments of this kind are sure to alter as the platform develops traction and acceptance, I don't envisage a scenario where everyone is fully utilizing the metaverse (except maybe 100 years from now).
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